Youtube viewers like to watch, so instead of growing your podcast audience, you are starting a Youtube channel from scratch. Yet, the audio podcast out-performed the video version ten to one.Ī podcaster may think they are going to get more people to listen to their show on Youtube.

When the show was launched the comedian's team only promoted the video version of the show and ignored the audio. He was talked into providing an audio option as well. While video can be an effective medium for some podcasts, audio is the better option for most.Ī famous comedian started a podcast that he wanted to be video only. It is more accessible, cost-effective, and has more opportunities for people to listen. In conclusion, when it comes to promoting your podcast, audio is the more practical option. Additionally, audio is more widely accepted in podcast apps, while some apps only stream the audio from video podcasts. Not everyone has access to a device that can play video, but most people can access audio. Finally, audio is often more accessible than video. Video requires additional equipment, such as lighting and editing software, which can be expensive.Īdditionally, video production and editing can be time-consuming, adding to the cost. Another reason to promote audio over video is that it is often more cost-effective.

Additionally, audio files are generally much smaller than video files, which makes them easier to host and share. People can listen to your podcast while they are driving, working, or doing other activities that don't allow them to watch a video. One of the main reasons to promote audio over video is because there are more opportunities to listen than there are to watch. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself.

When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video.

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