You are buying a product from north america in that case. > GOG.com sells all their games in north american prices because it only has offices in north america. It's also wrong, the $300 Wii U is 275€, which is roughly correct ($300 + 20% french VAT is 274€) Which is exactly the problem considering the Euro is 30% stronger than the dollar right now. > A $300 Wii U in north america costs 300€ in Europe. Otherwise you are earning Euros you are spending Euros, there is no currency conversion.

It's the lag on charging tax for imported digital goods. You currently do for most goods, because it actually saves you money. If import taxes were applied to physical as well as digital goods, as they probably should be, you would actively want to buy from a European company within Europe. You will pay less for the phone but when it crosses the border you pay considerable taxes such that the 'deal' is no longer worth it. For example if you buy a $500 cell phone from north america and have it shipped to Europe.

So you aren't buying a foreign product and you do not account for a currency conversion as there isn't one. Dropbox, Steam, Nintendo, Sony all have offices in Europe. You are buying a product from north america when you buy from them.

GOG.com sells all their games in north american prices because it only has offices in north america. The only time currency conversion matters is because you are converting between two currencies, when buying a product from another country. A $300 Wii U in north america costs 300€ in Europe. In general a $2 cup of coffee in north america costs 2€ in Europe.

Dropbox plus cost